INNOVATION LAB
AdFraud Sentinel
Digital Advertising Fraud Intelligence
Under Development
Global TAM: $10BDigital Advertising
The Problem
- $100B+ lost globally to ad fraud annually across display, video, and mobile channels
- Bot traffic and click farms generate fraudulent impressions that waste advertiser budgets
- Domain spoofing and SDK spoofing undermine trust in programmatic advertising
- Marketing attribution based on fraudulent engagement leads to misallocated spend
How AdFraud Sentinel Works
Real-Time Impression Scoring
Scores every ad impression for fraud probability in under 10ms using device fingerprinting, behavioral analysis, and network signals.
Fraud Ring Detection
Identifies coordinated bot networks and click farms by mapping relationships across IPs, devices, and behavioral patterns.
Attribution Integrity
Ensures marketing attribution is based on real human engagement by filtering fraudulent touchpoints from conversion paths.
Key Metrics
$10B
Global TAM
$0.5-1.2B/yr
Annual Value
12 months
Time to MVP
50-100
Target Customers
Target Industries
Global Advertisers
Media Agencies
Ad Networks
DSPs
SSPs
Ad Verification
Interested in AdFraud Sentinel?
Contact our innovation team to explore digital advertising fraud intelligence.